Puritan Society in Winthrops

In his work â€Å"Remembering John Winthrop- Hawthorne’s Suggestion† Matthew Holland calls John Winthrop powerful but unclear, well-liked and despised, completely unwanted by some while other energetically fight traditionalists to make him an image of ideal. The author finds very strange the fact that being a critic of Puritanism, Nathaniel Hawthorn turns our attentions to Winthrop’s ideas of charity (Holland 1). According to Holland, The Scarlet Letter testifies that Hawthorne was not at the Puritans’ side and did not consider their values to be right.Since Winthrop is primarily connected with the origin and propagation of Puritan ideas, it is not possible that Hawthorne could not consider him to be deserved an honor. Notwithstanding that Winthrop’s own use of ideology of Christian love can influence Hawthorne’s attitude positively, this can’t overshadow the excessively cruel social arrangement Winthrop created (Holland 12). Holland s tates that Hawthorne simply considered Winthrop to be a normally righteous exclusion to a Puritanism that generates just wickedness and tyranny.However, Hawthorne noted that Winthrop was an outstanding person way, a leader of his age, elected by his contemporaries and reelected for several times. Trepanier, Lee. â€Å"The need for Renewal: Nathaniel Hawthorne’s Conservatism. † Modern Age, Fall 2003, Vol. 45. Academic Search Elite. EBSCOhost. 1 March 2007. In â€Å"The need for Renewal: Nathaniel Hawthorne’s Conservatism† Lee Trepanier describes Hawthorne's attempts to renovate the Puritan heritage by means of art (Trepanier 200) .The author tries to explain to us the final breakdown of Hawthorne's artistic and sacred views and tries to find out how actual breakdown influenced our evaluation of Puritan heritage. According to Lee Trepanier, The Scarlet Letter is usually understood as a story of morality, where the traditions of Puritanism and defenselessnes s of people are perfectly represented. However, the author explains the way how to fight with defenselessness stating â€Å"life is strictly a function of ‘mechanism; and that having knowledge of the mechanism is to have power over life itself† (317).Michaelsen, Scott. â€Å"John Winthrop's ‘Modell’ Covenant and the Company Way. † Early American Literature, 1992: 85-100 Scott Michaelsen reminds the reader that straight after their coming to the New England to create a new civilization founded on the Calvinism, Puritans were perceived as cultured, hard-working and established. Today their influence is the New England are to coming to naught, it is heritage still is felt in the society (Michaelsen 10). The author told us that American leaders of the past century cite John Winthrop.However, they sometimes overlook his anti- sovereign political theory. Michaelsen explains, that Winthrop’s creations – and A Model of Christian Charity is one of them – were not well-liked by his contemporaries, due to the reason that the he did not create any new values of Puritanism and simply talked about the ideas developed by someone else earlier (Michaelsen 60). Winthrop stated that real pure feeling was present only before the sin of Adam and Eve, while the modern imperfect society needs charity preservation.According to him, such qualities as forgiveness and fairness play more important role than love in our society today. However, the author argues that people must know their obligations and be merciless to one another (Michaelsen 91). People are commonly upset because of the severity of Winthrop's viewpoint. This state is generated by reading some literature of Winthrop's supposition connected with the power of patriarchy and the live of women in the Puritan society.It is essential to note how our modern ideas about what is right and wrong can occasionally differ from those in the society Winthrop lived in. Schweitzer, Iv y. John Winthrop's Model of American Affiliation. Early American Literature, 2005: 441-69 In his article the Schweitzer provides the John Winthrop’s work and values evaluation. According to the author of the article Ivy Schweitzer lately, researchers started to investigate the Age of Reason’s veneration of and devotion to composed motivation, and to discuss the ‘‘emotional history of the United States’’ (441).Schweister states that In his study of early American influence, the author Peter Coviello says that the population appears under the influence the oratory of its main leaders through the tactical expression of powerful feelings of failure and parting that make a very contrasting and extensively alienated colonial population to unite (Schweitzer 442). According to Schweister, this not just paves the way and creates the political establishment of the new nationality however it develops the ability for emotional reaction as a precondition f or â€Å"virtuous republican citizenship† (441).

Macroecenomics

Everyone's Biggest Nightmare Ask anyone; the biggest nightmare out there is unemployment. It's something that no one ever wants to face in their lifetime. It effects not only their sleep and dreams, but their reality as well, which makes it worse than other nightmares. It effects how you live, how you eat, how you are able to present yourself to others, and so much more. You need money to function in this modern day world and you need a job in order to get that money. Unemployment also alters the economy. With more people unemployed, less money is filtered through to the government because people are trying to save their money and buy less.Being unemployed changes everything. â€Å"Unemployment occurs when an individual is without a job, or work, or is not actively seeking a job,† according to Wikipedia’s article broaching the subject. No real solution has been created to cure, or stop unemployment because the causes of unemployment stem out from so many different probl ems, both personal and economical. An example of a personal affair dealing with unemployment would be that while an employer cannot just simply fire you, in most cases, they can begin to make the workplace uncomfortable so you leave or wish to leave.An economical example would be like during times of recession, where unemployment rates are incredibly low, employers do not have the means of supporting a certain number of employees and are forced to let some of them go. There are also several different types of unemployment, the two main versions being structural and frictional. Structural Unemployment is based upon structural problems concerning the economy and different variations of supply and demand. While no real causes have been solidified, arguments blame disruptive technology and globalization.Frictional Unemployment focuses on voluntary decisions by an individual to work. Entry wages and wage rates are often the largest factor that effects the decision to take a job or not to . But nowadays, structural unemployment is the most common form of unemployment in the U. S. In January, the unemployment rate increased to 7. 9%. The unemployment rate is calculated by taking the number of the unemployed and dividing it by the labor force. Then you times it by a hundred and you get the percentage of unemployment, or the unemployment rate. President Obama's expensive â€Å"stimulus† plan was supposed to bring that number down to 5. % by now, but it hasn't. The economic state isn't improving and, in the article U. S. Unemployment: Our Long Economic Nightmare Continues, it is stated that the economic growth isn't growing at all. There is something seriously wrong with our economy today, but economists can't understand what it is or how to fix it. No one person can directly effect the economy so little changes must be made in order for the economy to get better at all. Like stated in the book, losing a job can be the most distressing economic event in a person's life.People rely on earnings from work to maintain their standard of living. Losing a job can create problems concerning both the present and the future. It lowers your standard of living and you struggle to make ends meet. It creates anxiety about the future, about how things will pan out, and about how it will effect the other members of your immediate family. Losing a job can even lower your self esteem. Bringing in money and contributing to the pay of important necessities, like bills or food items or clothing, can bring about a sense of personal accomplishment to an individual.The normal rate of unemployment in which the rate is able to fluctuate is called the natural rate of unemployment, while the deviation of unemployment from it's natural rate is called cyclical unemployment. The normal rate of unemployment and cyclical unemployment effect the rates of unemployment each year. No matter what we do, there is always some version or form of unemployment, even if the economy is doing really, really well. There are four different reasons for this. First off, it takes time for unemployed individuals to search for find jobs that are suited towards their ideal way of living and to their standard means of living.Another reason there is always unemployment fluctuating within an economy is that the number of jobs available may be insufficient to give a job to everyone, everyone who wants a job, that is. When the quantity of work exceeds the amount demanded, this particular example occurs. The third reason is the availability of jobs and the best way to search for them. Although we have been gifted with the Internet, we still struggle to to find jobs. The last problem is Unemployment Insurance. While they may not necessarily mean to, the program increases the amount of frictional unemployment. My dad lost his job last summer.He'd been working for the company for years, but due to the economy, his position wasn't viewed as a necessity and they ended up letting him go. It was horrible because we went from living well below our means to living well above. Our only income was a teacher's salary, which isn't much for a family of five. The first week of unemployment was spent in shock. My dad, mom, and I sat at the kitchen table and discussed possible outcomes and solutions to our newest problem. While my dad searched for jobs at home on the computer, I did house work and yard work for our neighbors to help bring in some kind of income.It was so stressful. We couldn't just go out to eat anymore, we had to actually cook because it was cheaper. Books, movies, things that we could just run out and get when we were bored couldn't happen anymore. Before we did anything, took any kind of trip, we had to plan out exactly how much everything would cost. It really changed me and the perspective I had on life. In a few years, I will be moving out on my own and it will be up to me to make sure I have enough money to live comfortably. Like when my dad was un employed, I will have to watch every penny like a hawk and make sure my money is well spent.It's challenging and something everyone will witness at some point in their lifetime, whether it effects them directly or they are watching from the sidelines. It really is America's most common and largest nightmare. Works Cited: â€Å"Unemployment. † Wikipedia. N. p. , 01 Feb 2013. Web. 6 Feb 2013. ;http://en. wikipedia. org/wiki/Unemployment;. Woodhill, Louis. â€Å"U. S. Unemployment: Our Long Economic Nightmare Continues. † Forbes. N. p. , 05 Feb 2013. Web. 6 Feb 2013. ;http://www. forbes. com/sites/louiswoodhill/2013/02/05/u-s-unemployment-our-long-economic-nightmare-continues/;.

Dbq on Territorial Expansion

DBQ From 1800-1855 many things contributed to the government’s policies towards territorial expansion, the most important ones being supporters of this behavior increased trade with Asia, and dislike towards Mexico, that helped with the addition of new states. The 1803 Louisiana Purchase helped start the Era of Good Feelings because it marked the beginning of the downfall of the Federalists. The Federalists opposed expansion because they feared that new territories would drain off their New England population and compete with New England economically.Between 1800 and 1823 the Louisiana Purchase and the Treaty of 1818 boosted national unity. First, the Louisiana Purchase boosted unity because it helped start the Era of Good Feelings. In the time between 1800 and 1850 America experienced a difference in national unity. Territorial expansion also had a huge effect on national unity in this time period. The first debate over the issue of territorial expansion began when Missouri w anted to join the union as a slave state.Missouri, which was part of the Louisiana Purchase, which was part of the Northwest Ordinance. The Northwest Ordinance stopped slavery in the Northwest Territories. In 1817, when Missouri applied to the Union as a slave state, the issue of anti-slavery vs. pro slavery came up. In 1819, Maine applied to become a free state. A compromise was then reached, so that Maine would enter as a free state, while Missouri would enter as a slave state, balancing free and slave states. New territories that would enter above the 36’30’ line had to be free states. Dbq on Territorial Expansion DBQ From 1800-1855 many things contributed to the government’s policies towards territorial expansion, the most important ones being supporters of this behavior increased trade with Asia, and dislike towards Mexico, that helped with the addition of new states. The 1803 Louisiana Purchase helped start the Era of Good Feelings because it marked the beginning of the downfall of the Federalists. The Federalists opposed expansion because they feared that new territories would drain off their New England population and compete with New England economically.Between 1800 and 1823 the Louisiana Purchase and the Treaty of 1818 boosted national unity. First, the Louisiana Purchase boosted unity because it helped start the Era of Good Feelings. In the time between 1800 and 1850 America experienced a difference in national unity. Territorial expansion also had a huge effect on national unity in this time period. The first debate over the issue of territorial expansion began when Missouri w anted to join the union as a slave state.Missouri, which was part of the Louisiana Purchase, which was part of the Northwest Ordinance. The Northwest Ordinance stopped slavery in the Northwest Territories. In 1817, when Missouri applied to the Union as a slave state, the issue of anti-slavery vs. pro slavery came up. In 1819, Maine applied to become a free state. A compromise was then reached, so that Maine would enter as a free state, while Missouri would enter as a slave state, balancing free and slave states. New territories that would enter above the 36’30’ line had to be free states.

The Cheetah Essay Example | Topics and Well Written Essays - 1000 words

The Cheetah - Essay Example Wild reserves have been attacked by government policies that seek to turn several parts of the parks into contemporary villages with the cutting down of grass to develop houses. This has greatly affected the animal for it relies on the tall grass to lie during the day and hide in anticipation for a prey. Contemporary studies show that with a good hunting, the animal has the ability to survive many days, however, this has become difficult given the animal’s inability to find hiding spots. The animal likes to live in areas with large amounts of animals that it can hunt. Africa is the continent from where most of these animals originated from with a high number existing in Namibia. The most common areas where these animals are found is in semi-deserts where there is a wide range of view of the prey (MacMillan 113). The general properties of the animal are the ability to hunt down different kinds of animals and characteristically storing some meat for later use. This is as witnessed by other members of its order such as the lion and tigers. Various proposals have been made on how to save the animal and it is important to pay attention to them. One of the major steps that everyone can take part in is by shunning the habits of purchasing fur made from the Cheetah (Nowell 234). This step is important in an effort to stop poaching. Educating people in the corporate field on the importance of the Cheetah is one other major step that would assist in the preservation of their habitat because the people erecting these modern buildings would do so elsewhere other than destroying the animals’ home.

Western civilization Essay Example | Topics and Well Written Essays - 500 words - 7

Western civilization - Essay Example This paper seeks to explore the shifts in concepts and ideologies that occurred leading to western civilization. Renaissance illustrates a period of cultural movement and its spread to the rest of Europe whereas Italy is considered the birthplace of the Renaissance, which saw the outlook and institutions of the middle ages merge. Therefore, during this period radical change would be experienced at all levels of the society, giving rise to the European civilization, which later transformed to the modern western civilization. The central government within the political organization grew stronger in the wake of the rebirth but at the expense of feudalism. Feudalism was an arrangement in which persons regarded as nobles exercised public power, formerly held by kings since the existing monarchs could not guarantee the safety of their subjects. The notion that those regarded as the wellborn can influence policies and rule over others behind closed doors is still among the western civilization where stakeholders are involved in the decision-making process. Commercial and industrial activities expanded significantly, which introduced new and more efficient products to the society. As a result, capitalism in most city-states replaced most primitive forms of economic organization (Perry et al 293). This is a defining characteristic of the modern western civilization whose commercial activities are based on capitalism. The adoption of capitalism by the earlier civilizations enhanced pre-existing social inequalities, which for instance widened the gap between the rich and poor. At the height of the booming commercial activities, people in the middle-class level of the society increased in number as they amassed wealth, which played a crucial role in the economic and cultural life. In addition, religious reforms were introduced following the fragmentation of unity in

Macy's Department Stores - The Competency Research Paper

Macy's Department Stores - A Competency - Research Paper Example This pattern of choice must start with the individual; there cannot be a group ethic that is in agreement without individual ethics. At Macy’s as in any organizational environment, an individual is a person who must make choices regarding how to behave. This behavior can be broken down into two categories: the choice as it affects the society around the person making the decision, and the decision as it affects the person making the choice. An individual who is making an ethical decision must think of how the behavior will affect others in terms of positive and negative repercussions, and they must also think how the decision will affect themselves in terms Part of the ethics of Macy’s includes what the company sees as its duty, and its employees’ duty, to give back to the community. Individual ethics, after all, is just an extension of the ethics of the community and society. â€Å"Support for our communities comes through gifts from the company, the Macys Foundation, and our employees. We've also made it possible for our customers to join us in "giving back" through our programs such as Thanks for Sharing, Shop for a Cause, and Go Red, the American Heart Associations women's heart health program† (Diversity, 2009). A company can install a program that benefits them personally; however, it might not benefit the rest of society, because it represents them cutting corners to get ahead, or seeking credentials in a way that is fraudulent, and will make them ultimately feel bad. Ethics can be a personal decision that can also be reflected by an external group or group philosophy, and although some would argue against ab solutism in ethics, this absolutism is definitely strong in rational theory portrayals.  

Quality Management in MNC - Organisation Research Paper

Quality Management in MNC - Organisation - Research Paper Example Therefore, the quality of the product is variable and could not be confined to one single definition and the standard of quality fluctuates according to the customer needs and expectation. For that reason, the organization should grasp the customer’s need by evaluating the level of quality by the customer’s desires and expectations meet total quality management (Schneiderman, 2002). What is known about the quality Management in the organization? An organization identifies the total quality management as an approach to enhance the efficiency, credibility and flexibility of an organization. It assumes great importance in managing the organization with compatibility and allows the organization to discard those efforts and unwanted diligence which is unable to contribute in the development of an organization. Leaders are getting enlightened and providing an effective strategy towards the improvement of managing department and its related sources. It provides the way by whic h problems are not only detected but prevented too. People are also getting successful by the involvement of TQM which is first set up by the leaders of the organization. All senior managers are keen to adopt the efficiency and principles of total management quality for providing their customers best quality over products and services. However, middle managers are also obliged to demonstrate their task under the course of TQM and promote the strategies within the principle to get their people benefited. An organization could not relish the fundamental benefits of TQM without above prime responsibilities of managing department. Organizations are determined that an astounding quality policy can only be possible by the systematic plan and approach and therefore contemplates excessively for the desired result. Leaders are coming to the front and examining all the policies that whether they would meet the company objectives and console customer’s aim (Porter & Parker, 2006). To ma ke total management quality accessible in an organization, effective leaderships are required which first established the customer’s desire oriented objective, pursued by a strategy and finally the implementations of the policy is the key to the organization’s success. An organization also understands the importance of reviewing and improving of the management system. A TQM approach ultimately drags the organization to a credible position which tightens the customers and the organization relationship for a very long term (Bank, 1992). What are the principles of quality management? The TQM offers a procedure through which all the management members and employees contribute in the continuous improvements of the production process and the offerings of the business. The tools of total quality management are aimed at increasing business and reducing losses and to cut the extra cost of production. TQM is a management term that integrates all the functions of the business lik e marketing, design, engineering, production, customer services etc. to meet the organizational goals and objectives. There are eight major principles reinforce the quality management system in any organization. The senior members in management very often exploit these principles in order to have sound management. Following are the major principles with its reach to improve the management (Joiner, 2006).

Corporate Reputation Assignment Example | Topics and Well Written Essays - 3500 words - 2

Corporate Reputation - Assignment Example Thus, corporate reputation is rooted in the following three intertwined aspects including the existent company values (as exemplified by the company/ organizational culture), the entity’s services and products offered, and the overall coexistence and interpersonal relationships existent in the entity’s employee base. In addition, pertinent procedures and processes, which aid in the smooth running of the business, are vital. Overall, corporate reputation rests on the existent industry legislation/regulations, the influencers, who include labor/trade unions and bodies, in addition to, the very influential media and press, regional and national influence (in the form of government action and taxation, in addition to, existent professional advisors), and the overall existent industry structure. This encompasses existent competitors, suppliers, new business entities and most importantly the customer/ consumer base. Internally, the employee base, following a set of procedures (company rules and regulations) in addition to the entity’s products and services, combines to represent the entity’s corporate reputation (Boyd, 2010, p. 67). As Lee and Roh (2012: 649) posit, corporate reputation is considered as an intangible quality, which aids in the differentiation of a specific business entity from other existent entities. This is in addition to its attraction and hence retention of customers towards not only purchasing, but also repurchasing of its goods/ products and services, with a willingness towards paying more (premium prices) for the same. Hence, the presence of high corporate reputation, being vital to an entity’s value, in addition to being a critical measure of performance, acts as a cost-saving mechanism of entities. It functions as a mechanism, which aids in the decrease of overall consumer uncertainty through an increase in customer satisfaction, the existent customer base, and wholesome marketing effectiveness. In business entities possessing such a quality, its employees are often more competent, hence the need for contracting measures in addition to monitoring expenses and costs.

Describe what you see Essay Example | Topics and Well Written Essays - 250 words

Describe what you see - Essay Example The statue is wearing a tunic and tights, adorned with a long fur coat, which has puffed sleeves, seeming pleasantly anachronistic against the background adorned by the premises of the State Community College. The legs of the statue are short, thick and firm, depicting a pachyderm like balance and strength. The hands are comparatively shapely and long, signifying the sophistication of the Western civilization. The facial features of the statue are lean, masculine and imbued with determination, resembling a mountain like stability and solidity. The statue is about as high as a young oak tree, commensurately solid and firm. The forehead is slim and slightly furrowed, evincing the determination of a crouching lion. The eyes are almond shaped and gazing ahead, akin to a search light like focus. Overall the contours of the statue are bold, monolithic, and round, accentuating the solidity of the marble rock from which it was

Managing services Essay Example | Topics and Well Written Essays - 1000 words

Managing services - Essay Example The researcher then targeted UK websites in which people complained about food. These were ideal for the investigation because such parties are already quite willing to seek remedies for their problems. They were requested to take part in the survey and asked to click on a link which would provide them with access to the forms. After completion, volunteers were supposed to click on another link which would allow them to submit their responses to the researcher. The link was centrally placed in the form. Evans and Mathur (2005) notes that one of the advantages of online surveys is the ease with which one can access a large sample space. It is easy to obtain contacts if one already has a target audience. In this research, persons who complain about food services are already tried and tested clients of the service industry under analysis. Therefore, they are ideal for this food service investigation. The study involved an analysis of the responses obtained through mathematical methods. Currently, some elements of analysis are not complete but will be completed in the coming weeks. Respondents were to select specific answers from a set of four possible choices. It was relatively easy to analyse these outcomes. Duffy, et al. (2005) explains that one of the reasons why researchers are attracted to this method of market research is its speedy and relatively unproblematic response times. The research demonstrated that several customers paid attention to the degree of cleanliness in fast food restaurants. Simple things like whether a waiter dipped their fingers in the salad or used different tongs for different food items affected customer perceptions of the quality. Barber and Scarcelli (2010) echo these sentiments in their US survey which found that cleanliness was of primary significance to clients. A number of respondents also cited their interactions with service providers as a key indication of value. Some believed that fast franchises are too keen on

Article review in fashion industry Essay Example | Topics and Well Written Essays - 500 words

Article review in fashion industry - Essay Example However, this may not be always easy for the companies to know what designs offends or goes against cultural beliefs and practices of an individual society2. However, there are certain ways that designers can avoid conflicts and offending others using their designers3. For instance in the case of Urban Outfitters, in the controversy regarding the grey and white striped pattern combined with a pink triangle, may be the Company would have changed the color of the stripes and the triangle shape to a different one, and that way it would not have offended anyone. Also, in cases of ‘Punk as F**k Shirt’ and ‘Pro-booze Shirts for Kids,’ Urban Outfitters would have avoided using offending logos, in particular, to the parents who always wish that their children would not suffer due to negative fashion influences. I believe that it is possible to convince the market people on any controversy, but if only it is not repeated several times. Furthermore, asking for genuine apology can make the market people change their attitude and perceive the apologizing party as sensitive, and thus forgive

An Analysis of William Shakespeares Othello Essay Example for Free

An Analysis of William Shakespeares Othello Essay In the play Othello, the characters depend only on their eyes, and with that, they jump to major conclusions. Many times in life we often take things for what we see them as or what they appear to be instead of looking to see what something or someone really is. Reality is often disguised by appearance. The tragic plot of Othello hinges on the ability of the villain, Iago, to mislead other characters, particularly Roderigo and Othello, by encouraging them to misinterpret what they see. Through Iago’s manipulation of Roderigo, treachery towards Othello, and Desdemona’s deception towards her father, Shakespeare demonstrates that appearance is not always reality. Although Iago made it look as if him and Roderigo were partners in crime, it turns out Roderigo was just being manipulated. Roderigo is one of the many characters who are duped into believing Iago is actually trying to help him. He convinces Roderigo to to keep his hopes up for Desdemona by saying, â€Å"It cannot be that Desdemona should long continue her love to the Moorput money in thy pursenor he his to her . . . â€Å"(1. 3. 338-340). Iago is convincing Roderigo that the love between Othello and Desdemona cannot last much longer so he should just wait and everything will work out. â€Å"Honest† Iago, who only wished to further his plan of revenge on Othello, lied to Roderigo who had come to his â€Å"friend† for help. Roderigo had left after their conversation believing his good friend was helping him. Later in the play, Iago also convinces Roderigo that Desdemona loves Cassio. Iago subsequently manipulates Roderigo’s jealousy and resentment towards Cassio and Roderigo helps remove Cassio of his lieutenancy. Roderigo is merely a puppet to Iago’s treacherous plot to eliminate Cassio. To Othello, it may seem that Iago is an honest and trustworthy friend, but it turns out he is the opposite. Virtue! a fig! tis in ourselves that we are thus and corrigible authority of this lies in our wills. (1. 3. 5). When Iago makes an analogy between gardening and exercising free will, were reminded of the way that Iago is the ultimate master gardener, so to speak. Part of what makes him such a brilliant manipulator of Othello is his ability to plant the seeds of doubt and jealousy in Othellos mind. Iago is only doing this to serve his own purposes so that is plan will work out in the end. Iago is able to manipulate people into falling for the traps he sets. This misplaced trust is what leads Othello to his downfall. Desdemona is continuously distrusted by those who love and trust her most, especially Brabanito. Brabantio refuses to believe Desdemona loves Othello. Brabantio thinks Othello used witchcraft to woo Desdemona. Desdemona elopes with Othello without her father’s permission. Look to her, Moor, if thou hast eyes to see: She has deceived her father, and may thee. (1. 3. 10). Brabantio suggests that, because Desdemona deceived her father when she eloped with Othello, Desdemona will likely deceive her husband. Desdemona, as we know, is completely faithful to Othello. Desdemona deceives her father in order to be with Othello. All of this manipulation, treachery, and deceit is what leads each character to their own downfall. Not only are looks deceiving, but looks alone, only cause trouble, trouble that is sometimes unfixable. People today, just like those in the Shakespearean period, jump to conclusions just by seeing. It is important to get all the facts before something tragic happens just like in Othello. Seeing isn’t always believing.

The UK Tourism Industry: Benefits And Challenges

The UK Tourism Industry: Benefits And Challenges This report provides a product and market development strategy for the UK tourism industry. It focuses on the benefits and challenges of the UK tourism industry. The background history of UK and the overview of the scope are revealed in this study. It also outlines the vision, mission and its strategic objectives. The report highlights a summary of the key findings of strategic marketing audit of the UK tourism sector. The findings of the report are used to develop a strategy for increasing the economic benefits of tourism to UK. The strategy for overcoming the challenges in order to increase the number of individuals visiting UK for tourism is disclosed in this report. The report concludes by making strategic recommendations for areas of growth in tourism activities in UK, development of products and resources needed to ensure viability. More so, significant barriers to implementing those recommendations are identified throughout the report to address the concerns of stakeholders of the industry. Summary of Key Issues and findings The summary of key issues and findings that Britain needs to address in order to improve upon her global competitiveness includes; The importance of local market and business markets Growing Competition New Trends in Demands Competition from emerging destinations Taxation of accommodation and food Entry Visa and Increase in Price Climate Change Build on Britains image and increase distribution through the trade Britains major source of market and Britains core market However, only five points would be discussed in the body of the report and the rest will be sent to appendix 1. Definitions, methodology and framework Definitions This section seeks to explain strategic positioning and tourism. What is strategic positioning? According to Michael E. Porter, (1996) strategy is the ability to make an informed decision on how, when and where to target a customer group, facilitate resources and set objectives (limits) makes the difference between managers who thinks from a strategic perspective in light of what might emerge in future. Lovelock (1991), describes positioning as the process of establishing and maintaining a distinctive place in the market for an organisation and/or its individual product offerings. Putting them together, Strategic Positioning is the positioning of an organization (unit) in the future, while taking into account the changing environment, plus the systematic realization of that positioning (source:http://www.zenska-mreza.hr/prirucnik). What is Tourism? According to, Guyer Feuler (1905), Tourism is a collection of activities, services and industries which deliver a travel experience comprising transportation, accommodation, eating and drinking establishments, retail shops, entertainment businesses and other hospitality services provided for individuals or groups traveling away from home. Tourism can be categorized into Domestic, Outbound and Inbound. Domestic tourism involves people taking holidays, short breaks and day trips within UK. The outbound tourism has to do with the peoples movement from UK to other provinces, territories or countries to explore. The inbound tourism involves individual traveling from other places such as Ghana, Togo, USA etc. to UK Methodology This report seeks to focus attention on the benefits and challenges of tourism industry in UK. The methods used in completing this report include; Literature review (Journals, Books, Articles and the internet) Data analysis at UK, both national and sub-national level Stakeholder engagement Conceptual framework The study adopted marketing framework to explain the functions that links the business with customer needs and wants in order to get the right product to the right place at the right time. Overview of the marketing process (Adapted from tutor2u, Riley (2012) Mission, Vision and Strategic Objectives The Mission To increase tourisms contribution to the growth and development of UK economy. The Vision UK is globally recognised as one of the worlds leading regional destinations for conference, business, sporting and other recreational activities. The country is noted for her high quality facilities, cultural and entertainment. In view of this, the report seeks to; Improve the UK share of tourism worldwide and employment and quality of life. Increase UK share in global visitor market. Strategic Objectives Maximize tourism visitation, spend and length of stay Attract investment in tourism related products Increase industry participation in marketing activities through industry engagement Improve tourism related community assets/products. improve the engagement of visitor with products Improve market access and connectivity Developing and marketing competitive tourist destination in UK Build on Britains image and increase distribution through the trade Improve the range of product on offer and make it easier to get to Britain Introduction This chapter provides the background history of UK and the overview of the industry. Background History Current state of UK The United Kingdom is a country that consists of England, Scotland, Wales, and Northern Ireland. It is a wonderful country with diverse culture and tradition. It is highly belief that, the nature of the people in the country, its landscapes, culture, character, history and traditions; its achievements, impact, successes, and standing; and its future, its vision, its potential makes the country Great. The aforementioned characteristics of the country has reckoned its own people, and people from across the world to see Britain, to know Britain and to understand Britain (Source: Former Prime Minister, Tony Blair). The country is a Member of plethora organisations which include the European Union, North Atlantic Treaty Organisation (NATO), Commonwealth of Nations, World Trade Organisation (WTO), and Organisation of Economic Corporation and Development. UK has the permanent seat on the United Nations Security Council. Through tourism contributions, United Kingdom is the world sixth largest economy and Worlds first industrialized country with a population of over 62.4 million (Ref. UN, 2011). The Overview of Tourism Industry in UK Tourism industry in UK has immensely contributed to the economic development in the country. The industry occupies a unique position as the UKs 5th largest industry, 3rd largest export earner behind chemicals and financial services and worth  £115 billion a year. Besides, it employs over 2.6 million people and supports over 200,000 Small Medium Enterprises (SMEs) (source: VisitBritain.com, 2012). Overseas visitors spend around  £18 billion a year in this country and they contribute more than  £3billion in tax and duty to the Exchequer (VisitBritain Consultation Document, 2012). Research has revealed that, tourism in UK is extremely growing faster than any other economic sectors. It is outpacing mining, agriculture, and fishing as a leading industry for the country. One could see the value of tourism in UK is extremely high. Although, the industry has been helpful to the countrys economy, there has been stagnation of growth recently, due to few key issues and challenges. This has made the industry to decline to the seventh position in the international tourism destination. This result is based on the visitors attendance and expenditure (Ref. UNWTO, 2011). It means that, France, USA, China, Spain, Germany and Italy are all ahead of UK in the tourism hierarchy (Ref. UNWTO, 2011). The question here isà ¢Ã¢â€š ¬Ã‚ ¦. `what might be problems or challenges resulting to poor attendance of tourists in UK. It is argue that whiles UK tourism performs well, international tourism is fiercely competitive business and their competitors are upping their game (VisitBritain.com). The industry is facing problem on how to create a competitive, world-class tourism industry in Britain which can match both the quality and the best of British business as well as the scale of tourism in Britain in particular. Situational Analysis: The UK Tourism Industry and its Competitiveness The Value of Tourism to the UK Economy The contribution of UK tourism industry to the national economy demonstrates the magnitude and complexity of the industry. According to VisitBritains CEO, Sandie Dawe (2012), tourism has tremendously contributed to the development of UK economy. To her, the industry can grow by more than 60% which would be amounted to about  £188bn by 2020. Besides, the number of jobs directly and indirectly linked to tourism could rise by 264,000 to 2.89 million by 2020, (source: VisitBritain). Value of Tourism (Adapted from VisitBritain.com) Deducing from this, one could see that, tourism is a major contributor to the balance of payments. On the contrary, it is one of the few activities which would enable UK to achieve competitive advantages through the redistribution of labour within Europe (Economist, 1993:5-6). It is also a vital motivator of the UK economy reducing the deficit of the balance of payments, boosting employment, generating income, and contributing to regional development (Zacharatos, 1989:274; Truett Truett, 1987:178). In fact, tourism per se is one major generator of wealth in UK economy. The contribution of the tourism industry in the UK economy has been very encouraging. As of 2010, the contribution of tourism has a total revenue of  £110 Billion and 2011- £120 Billion per annum (UK Tourism Statistics, 2012). Visitors ( £m) Spent ( £Bn) Leisure 11.5 6.6 Business 6.8 4 .0 Students 0.5 1.4 Other 2.4 1.2 In 2011 (Ref: International Passenger Survey, 2011) * 1% increase in the cost, meaning, tourism earning drop down by 1.3% (Sensitive Tourist, 2001) 3.2. UKs Position in the International Market However, the industrys position in the international market chart has been falling for the past 3 years now. This is because the competition in the global market place has become very tough as a result emerging destinations and other outstanding destinations such as France, Italy, Malaysia, Turkey, U.S.A etc. Although the industry was able to beat the cut-out point set for year 2012, yet the countrys position in the global market is still declining. In 2011, as illustrated in Tab.1 below, UK came in the 7th position in the world classification of tourist destinations. The growth in global travel over the last two decades means that UK is competing against more destinations, for a larger number of potential visitors (VisistBritain.com). Strategic Key Issues Findings Facing The Industry The following key themes are outlined from the strategic audit based on research and findings in appendix 2 and 3. The importance of local market and business markets The local and business markets are seen as the UKs core markets. Research conveyed by VisitBritain has revealed that challenging facing UK international tourism does not only come from economic trends and competitive activity, but source market also poses unique complications. The local market consists of Western Europe and its surrounding nations such as France and Italy. France, Spain, Germany and USA generate 1/3 of all money spent by visitors in the UK economy (Visitbritain). However, since 2006, UK has lost these market shares and visits. This indicates that, Britain needs to defend volume, value and market share of these areas. New Trends in Demands The International tourism is moving to a level where consumers are demanding in new and varying activities which would engage them always. Consumers are demanding for new areas such as eco-tourism, health-tourism, sports-tourism, and activity-tourism and education tourism. This means tourists are no more interested in the culture or geographical location of the country. Therefore, in order to attract the attention of tourists, the industry should turn their attention on activity tourism, education tourism Growing Competition and Competition from emerging destinations Competition from existing and emerging destinations is another challenge. The emerging destinations like China, Malaysia, and Dubai are the countries that are growing at a fast rate in the tourism industry. Competitors are moving at fast rate, investing in marketing campaigns and addressing policy issues. For example, US government recently has published tourism strategy and national travel to deal with the visa process, border controls and issues of image. However, the major challenge here is how to create a competitive, world-class tourism industry in Britain which would match both the quality and the best of British business and innovative policies to create value and enhance of competitiveness. Emerging Markets The competition in the global market place has become very tough as a result of emerging destinations and other outstanding destinations such as France, Italy, Malaysia, Turkey, U.S.A etc. The strategic audit has outlined China, Turkey, Malaysia, Dubai and Egypt as the key target areas for tourism growth. Although the industry was able to beat the cut-out point set for year 2012, yet the countrys position in the global market is still declining. This has resulted because the global marketplace is getting tougher and countries like France, US, China, Germany and Dubai have recognized the potentials of tourism. This has awakened them to deliver growth and jobs in a tough economic climate. Taxation of accommodation and food Research has revealed that UK hotels and restaurants overtaxed in detriment to revenues for the wider economy. Thus, most UK hotels and restaurants charges full VAT rate on tourist accommodation, meal and attraction. There are several shops and restaurants in UK that charges tax on everything tourists buy. A notable example is McDonald- any food bought from McDonald has been tag with tax. This has demoralised most of the tourist to visit UK. Entry Visa The difficulty in accessing entry visa to UK is another factor inhabiting Britains competitiveness as a destination for international tourism. It is an established fact that, for one to get tourist visa to UK is very difficult. Apart from difficult visa process, it is also expensive as compared to other tourist destinations. For instance, to get a tourist visa to UK, one has to pay an Amount of  £78 whiles Schengen visa is  £53. So comparatively, people would prefer going to Germany, France and other destinations in lieu of UK. This has resulted poor performance since visitors from china, India and other African countries are now visiting Germany and France. Climate Change The weather condition in UK is seen as a drawback and hindrance to tourism in United Kingdom. As the weather in UK is unpredictable, tourist most often complain of been disturbed by rain and unfavourable weather conditions. This has negatively affected the industry since most people are discouraged and lost interest in embarking on tourism to UK. Developing Strategic Options from the above Analysis The findings above outline a number of challenges facing the tourism industry in UK. This section will develop a strategy that would be used to increase economic benefits for the countrys tourism industry. It would also outline a strategic approach to destination marketing (refer to appendix 2) in order to increase the number of individual visitors. It will develop a brand for UK tourism to get a sustainable presence in the global tourism market place. Pursuing local and business markets The industry should increase domestic visitation and focus on the local which is UKs core market. The UK industry should not ignore its local market and business markets whiles the emerging destinations such as China, India represent long term opportunity for growth. The industry should use advertisement, motivation and rewards to encourage the indigenes of this country to embark on domestic tourism. This will smell good for those outsiders to develop interest in visiting UK. Strategic development of clusters Clusters occur as a result of both vertical relationships with suppliers and customers as well as horizontal relationships based upon shared technologies and common customers (Barker, 2007). Thus, in order to increase economic benefit of international tourism in UK, the industry should aim at forming a cluster that will bring group of industries on board. The presence of the cluster will accelerate and magnifies the process of factor creation in the industry. Once the cluster is formed, it allows companies from the interconnected industries to invest in infrastructures, technologies, information and human resources to improve economic benefits of the tourism industry. Japan, for example provides a compelling impact of clusters on a countrys competitive advantage. In Japan, Keiretsu has formed a cluster of companies around the major banks with shareholding connections (Barker, 2007). This has encouraged cooperation and interaction. In simple put, the scale of the cluster will encourage greater investment, specialization, exchange information and ideas about market needs. Porter on cluster has cited several examples and it will be interesting to observe that clusters are active and strong in Japan, Italy, Sweden, and Germany. However, it is very weak in UK Strategic destination alliance Research has disclosed that, France, Spain, Germany and USA generate 1/3 of all money spent by visitors in the UK (VisitBritain). However, since 2006, UK has lost these market shares and visits. This means that, UK needs to defend volume, value and market share of these areas. In order to gain market share, the industry should establish a strategic partnership with the emerging competitors. The industry can link up with such destinations to form a league of nations with must visit and must see places. The tourism industry can develop stronger relationships with other private companies in the name of tourism partnership program. This will help to develop and promote cultural tourism and opportunities. Corporate social responsibility strategy Scholars like Friedman (1962), and Grossman (2005) maintain that, the traditional view of a company is that, the company has a responsibility to make as much profit as it can for its shareholders. Alternatively, the stakeholder approach suggested by Edward Freeman in 1984 directs organisations to manage the interest of and acknowledge a duty of care to a range of stakeholders. Based on the traditional view of the industry or a limited stakeholder view of the industry, UK tourism board should focus on using corporate social responsibility to increase positive stakeholder benefits whiles eradicating the negative effects of its action. It has been reported that non-governmental organisations have been donating millions to help in various environmental projects. These projects are centered on environmental protection, climate change, and the promotion of renewable energies. Also, VisitBritain should introduce structures that will engage and communicate with UK tourism industry and stakeholders. This will help to provide a coordinated approach to drive forward the implementation of the Strategic Framework for UK Tourism. The structure will give the industry the chance to share innovative and intelligence delivery as well as addressing key issues and challenges affecting the tourism industry. Notwithstanding that, it will acts as a key mechanism for VisitBritain to communicate with the industry and connect effectively with the emerging destinatioons. Strategic Recommendations To overcome the challenges and maximize the benefits of the industry, the industry in collaboration with UK Government should: Tax elimination There should be tax free tourists and ensure that there is no imposition of tax on any food and accommodation. The government should solicit for funds from private enterprises to support the tourism industry. This will help to eradicate if not reduce tax rate to its minimum. Reduction of tourist visa fee to compete with Schengen visa Thus the amount of money taken from tourists as they apply for tourist visa should be reduced to compete with the other competitive countries. Also the UK government should publish a national travel and tourism strategy which will aim at reducing the tourist visa fee and process, border control and issues of image. This will maximize tourism visitation, spend and length of stay. Expansion of local and international sales teams Use the corporate governance strategy to keep the industry accountable. This will help to avoid any sorts of bribery and corruption in the tourism industry. Have a tourism industry which provides affordable quality, which is open to all and which makes the best use of Britains resources. Summary To sum up everything, Marshal (2012) opine that the challenges facing the tourism industry are complex and numerous. However, the two key among all the challenges are; Tax on accommodation and food and how to create a competitive, world-class tourism industry in Britain. Frankly speaking, addressing these challenges will require a high level of coordination and cooperation to marshal resources more effectively. Fiscal pressures and competing priorities among all tourism partners and tourism stakeholders will require new and innovative partnership arrangements to respond to growing competition and global opportunities (Marshal, 2012). Conclusion This report has provided a product and market development strategy for the UK tourism industry. The background history of UK and the overview of the scope are revealed in this study. It also outlined the vision, mission and strategic objectives of the study. Situational analysis of the industry based on the local market, value of tourism and UKs position in the international market has been scholarly presented. The report revealed a summary of the key findings of strategic marketing audit of the UK tourism sector. The findings of the report are used to develop a strategy for increasing the economic benefits of tourism to UK. The strategy for overcoming the challenges in order to increase the number of individuals visiting UK for tourism is disclosed in this report. The report concludes by making strategic recommendations for areas of growth in tourism activities in UK, development of products and resources needed to ensure viability. More so, significant barriers to implementing those recommendations are identified throughout the report to address the concerns of stakeholders of the industry. To amass everything, it is the objective of the Ministry of Tourism and the Government of UK to create the environment where the industry would do not only teach people to smile but give them a reason to smile. The Government should note the above recommendations a point and legislate new tourism policy ( Hon. Harold Lovel, 2012). Annotated Bibliography Vision, mission, aims and objectives In order for an organization to have clear strategic directions, it must first formulate clear vision, mission, aims and objectives. The following books were helpful in discussing the purpose of the vision, mission, aims and objectives; Dale, C. (2012), Strategic Management for Tourism Senior Lecturer in Tourism University of Wolverhampton Evans, N. C. D. and Stonehouse, G (2003) Strategic Management for Travel and Tourism. Oxford Butterworth-Heinemann, 15-20 Understanding Strategic Position and Tourism Strategy and Tourism have myriad of definitions from a different perspective. It is therefore important to open this report with a brief explanation on strategic positioning and tourism. This will help to facilitate better understanding of strategy formulation and implementation. The following books, journals and articles were helpful in capturing the main conceptualization of strategy and tourism. Capon, C. (2008), Understanding Strategic Management, Prentice Hall: Hemel Hempstead. Lovelock, C. H. (1984). Services Marketing. Englewood Cliffs, NJ: Prentice-Hall. Lovelock, C. H. (1991). Services Marketing. 2nd ed., Prentice- Hall Johnson, G. et al. (2008), Exploring Corporate Strategy, Prentice Hall: Hemel Hempstead. Porter, M.E., (1980), Competitive Strategy: Techniques for analysing industries and competitors New York: The Free Press Tribe, J, (2010), Strategy for Tourism, Goodfellow Publishers, Oxford Overview of Tourism Industry in UK In order to get broad and comprehensive review of tourism in UK, there was the need to research into several books, journals and articles which helpful to this report. As a matter of fact, the following books and journals were able to give accurate information that the researcher was looking for. Butler, R.W. (2011): Contemporary Tourism Reviews: Tourism Life Cycle Strathclyde Business School, Universiity of Strathclyde Goodfellow Publishers Ltd., Woodeaton, Oxford, OX3 9TJ Website- wwww.goodfellowpublishers.com Shaw, S. (2012): International Hospitality Management Program http://www.sprottshaw.com/programs/tourism-hospitality/international-hospitality-management/ Accessed on December 12, 2012 The Economic Importance of Tourism: UK Tourism Satellite .., http://www.ons.gov.uk/ons/rel/tourism/tourism-satellite-account/2009the-economic-importance-of-tourism/rep-2009tsa.html (accessed December 12, 2012). Tribe, J. (2005), The Economics of Recreation, Leisure and Tourism, Butterworth Heinemann, Oxford. UNWTO, EUROSTAT, OECD (2008), Tourism Satellite Account: Recommended Methodological Framework (TSA:RMF), Madrid, Luxembourg, Paris. UNWTO, EUROSTAT, OECD (2008), International Recommendations for Tourism Statistics 2008(IRTS 2008), New York, Madrid. United Nations, Statistical Office of the European Communities, Organisation for Economic Co-operation and Development and World Tourism Organization (2008). VisitBritain Consultation Document (2012) Delivering A Golden Legacy: A Grow Strategy for Inbound Tourism to Britain from 2012 to 2020. Website- www.visitbritain.org Key Issues and Challenges This part of the report is very sensitive to the study; therefore there was the need to get books which would give accurate information about the benefits and challenges confronting the tourism industry in UK. The research made reference from the following books and websites; BIS Economic Paper (2012): Industrial Strategy: UK Analysis Department for Business Innovative Skills, No. 18 http://www.bis.gov.uk Business Management and Strategies, http://teeanthony.blogspot.com/ (accessed December 12, 2012). Marshall, C. (2012), Challenges facing the Tourism Industry in Antiqua Barbuda: Ministry of Tourism and Civil Aviation. Office of National Statistics (2012): The Economic Importance of Tourism: UK Tourism Satellite Account 2009 VisitBritain Consultation Document (2012) Delivering A Golden Legacy: A Grow Strategy for Inbound Tourism to Britain from 2012 to 2020. Website- www.visitbritain.org TOMORROWS TOURISM Home Ask, common questions asked of (n.d.). Retrieved from http://www.eastriding.gov.uk/corp-tourism/docs/TomorrowsTourism.pdf Strategic Options This section of the report focuses on the Marketing strategy and action plan. There was the need to get frameworks and models to support the work. Therefore made reference from the following books below, because these books give accurate explanations to the various strategic options and marketing models; Buhalis, D., 1999a, Limits of tourism development in peripheral destinations: problems and challenges, Tourism Management, Vol.20(2), pp.183-185. Cooper, C. et al., (1998), Tourism: Principles and Practices, 2nd ed, Addison Wesley Longman, England. Digital Startup and Campaign Marketing station in Hyderabad .., http://browsemasters.com/ (accessed December 12, 2012). French Luxury Vacations, http://frenchluxuryvacations.com/ (accessed December 12, 2012). William, J. (2002): H. Igor Ansoff, 83; education drew worldwide acclaim- San Diego Union-Tribune. Retrieved (8/12/2012 http://www.mindtools.com/subscribe.htm. Beatty, C. et al., (June, 2010): The Seaside Tourism Industry in England and Wales: Employment, Economic Output, Location and Trend. Centre for Regional Economic and Social Research Sheffield Hallam University Positioning the Destination Product Bournemouth University ..http://eprints.bournemouth.ac.uk/15749/1/Positioning_the_Destination_Product_-_C an_Regional_Tourist_Boards_Learn_from_Private_Sector_Practice_(for_upload to_BURO).pdf (accessed December 12, 2012). Porter M.E. (1996), What is Strategy?| Reflections, http://jensgulich.wordpress.com/2010/10/22/ / (accessed December 12, 2012). Pima Community College : As with other impacts: Directories, http://ecc.pima.edu/~tourism/Negative%20Impact%20of%20Tourism.htm (accessed December 12, 2012) Tugberks Blog TugberkUgurlu.Com, http://www.tugberkugurlu.com/?page=24 (accessed December 12, 2012 What is the difference between the United Kingdom, Great ..? http://geography.about.com/library/faq/blqzuk.htm (accessed December 12, 2012). Appendices appendix 1 (KEY ISSUES FINDINGS) Increase in Price A research conducted by San Francisco State University indicated that, the prices for local goods and services have increased by 8% as a result of tourism development. What it means is that, tourism development has tremendously increased in both building costs and land values. This is because the rich are now using the lands to build and engage in real estate for tourism purpose. This has resulted in difficulty for the indigenous people to meet the basic needs to purchase lands for their own use. Economic Dependence According to Marshall (2012), over-reliance on tourism, especially mass tourism carries significant risks to tourism dependent economies. He argues that economic recession and the impacts of natural calamities such as tropical storms and hurricanes as well as changing tourism patterns can have a devastating effect on the local tourism sector. Reduction of UK Government fund for tourism industry In addition, the reduction of UK Government funding on tourism industry is a factor. Thus, the subsidy given by the UK government as a supporting aid to the tourism industry has dropped by  £48.0m to  £35.9m, which is 25% decrease in 2011. This has Profile Of A Web Designer | Personal Development Profile Of A Web Designer | Personal Development The job of a Web designer is thrilling as well as adventurous because every day there is new task to do. However, every web designer works individually on individual projects, but there is team of designers who work together and bound to collaborate with each other. The team is composed of multiple designers experienced in particular area of designing. However, working with team is considered as tiring and self-pressing but our team is with the potential to work together while enjoying and satisfying the organizational needs. The thing that makes the work enjoyable working with the team is that team leader and other team members are with the clear objectives and agreed goals. Every team member is surely defined his responsibility for which he is responsible to not only team leader but also team members. This is possible due to friendly and open environment which provides the member with the confrontation. However, at some place the role of our leader is authoritative and dominant but the sound procedure of undertaking of work and other duties remain in cooperation. Even though conflicts rise yet they are solved with support and trust provided to team members by team leader. Personal Role and Responsibilities My role in team environment is as team member and team coordinator. Being team coordinator I have to perform double responsibility first is related to web designing and second is as team coordinator. As a team coordinator, I am responsible for motivating team, managing team and report the team performance to team leader. Thus, I am also committed to participate in the team meetings, preheating team results reports on regularly basis and maintain confidentiality which is required for team members for showing trust. Information dissemination is also one of the important responsibilities of mine. Along with all above mentioned task giving and taking suggestion for improvement is a significant job. Personal Reporting Relationship Reporting is mean of communication for the progress and procedure of task assigned to team members. Team maintains reporting strategy as important part of daily working routine. The reporting relationship of the team member is inward which results in collaborative motivation and group norms. Every member of team, responsible for task assigned to them, report for their working function on the task in written to team leader and team leader further report to other higher management. Being team member I am also obliged to report to the team leader and other collaborative member of the team about the work progress. Since, I also possess responsibility of team coordinator so I must report to management for the performance of the team members. Thus, the reporting relationship I endure is both inward and outward. Operational Links with Other Individuals and Departments Our Web designing team performs under the leading Designing department which also operates the Website Development Department and teams of website development. Thus, the major link our web designing team has with website development and with Web Developers who work on the further work of Website to finalize it after Web Designing. Other departments with which the team has linked with is Quality Control department. The Quality Control department maintains the quality of Website designed by the designing teams and assures that designs are to match the requirements of the clients. Links with Other Businesses and External Agencies The team is managed by the outsourced Human Resource Department which is an external agency. Entire company is managed through the HRD and for training and other management issue related to Human Resource, team leader has to contact with the outsourced Human Resource agents. Moreover, team is to travel to the off-site of the external agency for attending training sessions arranged by the company for the employees. As far as link of the team with other business is concerned, IT experts are the main concerns for that. The main clients of the company are IT related businesses that need to have their website designed for online businesses; formal meetings are held between team members and IT businesses people so that they can explain to understand the requirements of their businesses and other specific requirements to be fulfilled. Task 2 2. Personal Development Journal A Brief Version of Personal Profile I am a confident Website Designer with 1 and half years experience in the professional website designating. I have expertise in XHTML / HTML coding and JavaScript while at intermediate level of AJAX. Moreover, I can also work with server side scripting language such as PHP, JSP, ASP or ASP.NET. Other than this, I possess expertise in PHP framework and database skills such as MySQL. At present job, I am responsible for designing Website using XHTML / HTML coding and JavaScript and PHP framework. I have proven my ability in XHTML / HTML coding and JavaScript and database skills as I can also work on the MySQL. Moreover, I have also proven my ability in server side scripting language like PHP and ASP.NET. My Excellent skills are in HTML coding, CSS, Design Sense, Java Script and Ajax, Flash, SEO and Project Management. I am looking for a position in a professional and multinational company where there is number of opportunity to have professional growth. I am looking for position in Web Designing and seeking an opportunity in media web designing with literal opportunity to work on challenging and unique concepts. I am seeking to continue my career as Web Designer with vast experience working on the different server scripts and also wish to continue my learning in the same field. My objective is to develop a career not just a source of income but also make working experience pleasant for lifetime by delivering professional and outstanding work. Progress on the Study Programme Considering the above professional goals and objectives, there is need to identify the skills required and to use them correctly. When I first started my career as Web Designer I had not realized that to be successful in professional life along with making a career do not only require the professional skills in the field but also need other skills such as working in team or group environment, using effective communication with colleagues and managements and work and time management as the most important key skill required to make path for career. Throughout, the professional period I had I understood the significance of these skills however it was difficult to perform all of them without any guidance. I planned to improve my little expertise in those particular areas and started with enhancing the effective communication skills. However, enhancing the skills require the personal assessment and evaluation, I came up with the target to manage conflicts in working environment by communicating with the team members and team leader. Moreover, time management has been the significant component to achieve the career goals as my career depends on the project management. I learned that time management through planning my tasks with the given time, with prioritizing and arranging my dos and donts. The prioritization of task helped to understand the way tasks are prioritized using tags like Important, Urgent or Neither Urgent nor Important. Team Leader / Manager / Operational Workplace Performance After assessing and evaluating the requirements and undertaking the performance my performance improved at workplace in every role. As a team coordinator I learned to manage the time for performing extra responsibility as before I was unable to manage my two working responsibilities. Now I plan my tasks and duties before I initiate any work and prioritize them accordingly. Initially I found it difficult due to inability to realize the importance of right tasks and estimating the time required to finish particular tasks. After some time, I identified the mistakes I was making in prioritizing and then did the practice for not to repeat them. General Workplace Development General workplace development had been the achievement of the project management by managing my time appropriately. By planning my time and tasks together I was able to perform well even in short period of time. Initially, I found it difficult practice to carry out the planning while maintaining the quality and quantity both as I found it challenging to find a way to cope up with the appropriate time and project management. With the constant practice of 3 weeks, I learned to manage the difficulty with the time management but still I have found that more practice is required to meet the career objectives. Progress on Achieving Goals As described above the professional objectives and goals, I needed to know the work management and it is not possible unless I learn time management. I analyzed my progress on the time management along with assessing my professional skills. At first, it was not easy to analyze my personality but then I started with personal and professional weaknesses and strengths. The understanding with personal as well as professional strengths and weaknesses assisted me to comprehend the way I could plan my task with the given time for finishing the work.

Level of Stress in Final Year Students | Research

Level of Stress in Final Year Students | Research Level of stress in Final year MBBS students at Rural Medical College: A Cross-sectional Study. Shelke Umesh S1, Kunkulol Rahul R2, Narwane Sandeep P3 Abstract: Introduction: Stress, defined as an imbalance between environmental conditions necessary for survival and the ability of individuals to adapt to those conditions, has a high prevalence in MBBS students. A variety of stressors play a significant role in developing stress. Objective:  To study the level of stress and stressors responsible in Final MBBS students of Rural Medical College, Loni. Methods: A descriptive cross sectional study was carried out in 100 students (50 of either sex) willing to participate in the study. They were subjected to fill the Medical Student Stressor Questionnaire, which consists of 40 questions for evaluating the stressors and severity of stress perceived by the subjects.  Results: 71% subjects’ perceived moderate stress, while 13% and 16% perceived high and mild stress respectively. Academic stressor counted for moderate stress in 63% and high stress in 24 % of subjects, which was higher than other stressors. Conclusion: Academic stressors bein g the major stressor perceived,Strategies are required to decrease the burden of academic stress in the students. Introduction Stress is defined as an imbalance between environmental conditions necessary for survival and the ability of individuals to adapt to those conditions1.Studies have revealed a high prevalence of stress in medical students, ranging from 30% to 50%2-7. Learning a lot of new information in relatively short time, with pressure of exams,cause development of stress in medical students 8. A stressor is defined as a personal or environmental event that causes stress9, 10. Stressors of medical students can be grouped into academic related, intrapersonal and interpersonal related, teaching and learning-related, social related, drive and desire related and group activities related stressors3. One or more of such stressors might act at the same time and contribute in development of stress among students. Excessive amount of stress in medical training predisposes students to have difficulties in solving interpersonal conflicts,sleeping disorder, decreased attention, reduced concentration, temptation to cheat on exams, depression, loss of objectivity, increased incidence of errors, and improper behavior, such as negligence. Stress may also manifest in the form of headaches, gastrointestinal disorders, coronary heart disease, impaired judgments, absenteeism, self-medication, suicidal ideation, depression and the consumption of drugs and alcohol11,12. A few studies in India have studied the prevalence of stress and stressors responsible in medical students. The present study (references from folder Indian references) was planned to study of stress in last year medical students at Rural Medical College. Methods A descriptive cross sectional study was conducted with a study population of 100 medical students (50 of either sex) in III MBBS from Rural Medical College, Loni, Ahmednagar. Duration of the study conducted form 1stFebruary 2014 to 1st March 2014. IEC approval was taken before the commencement of study. Students who were ready to give consent were enrolled in the study and inclusion and exclusion criteria were applied. III MBBS students of either sex consenting to participate were included in the study. Students not ready to participate or of other year were excluded from the study. The participants were subjected toMedical Student Stressor Questionnaire (MSSQ)3 The MSSQ consists of 40 items representing the six stressor domains.Each item were answered in the form of score as The 40 items were divide into sections A(20 items) and B(20 items) respectively. Total score of A and B of each domain were divided by following value and results were interpreted. 1. Academic related stressors (ARS) =13 2. Intrapersonal and interpersonal related stressors (IRS) =7 3. Teaching and learning-related stressors (TLRS) =7 4. Social related stressors (SRS) =6 5. Drive and desire related stressors (DRS) =3 6. Group activities related stressors (GARS) =4 Interpretation: 0.00-1.00 causes mild stress 1.01-2-00 causes moderate stress 2.01-3.00 causes high stress. 3.01-4.00 causes Severe stress. The mild type of stress means it does not cause any or mild stress. The moderate type indicated that it caused reasonable but manageable stress. The high type of stress indicated lot of stress and causes emotional disturbances and mildly compromises daily activities. The severe stress indicates severe emotional disturbances and compromise of daily activities. Statistical Analysis: Data were analyzed by Chi- square test. Results: Moderate type of stress due to academic related stressors was commonly seen in final year MBBS students in both genders. 33% females and 30% malesshowed Moderate type of stress. 15% femalesshowed high type of stress as compared to 9% in males.Severe type of stress was seen in one male. 80% of males and 96% of females suffered from moderate, high or severe type of stress due to academic related stressors. (Table 1) Table: 1Distribution between Academic related stressors (ARS) and Gender Value of χ ² =7.976, d.f. = 3, significant, p By applying g Chi-square test there is a significant association between ARS and gender (p Table: 2 Distribution between Intrapersonal and interpersonal related stressors (IRS) Table 2 showsfrequency of stress due to IRS. Moderate type of stress due to intrapersonal and interpersonal related stressors in final year MBBS students was high in both gender. 29% females and 25% males showed moderate type of stress. 10% malesand 8% femalesshowedhigh type of stress due to intrapersonal and interpersonal related stressors. 70% of males and 74% of females suffered from moderate to high type of stress in this category. Table: 3 Distribution between Teaching and learning-related stressors (TLRS) and Gender. Value of χ ² =3.226, d.f.=2, significant, p By applying g Chi-square test there is a significant association between Teaching and learning-related stressors (TLRS) and sex (p Table 3 showed more number of moderate type of stress due to teaching and learning-related stressors (TLRS) in final year MBBS students in both gender. 30% females and 29% malesshowed moderate type of stress. 17% males showed mild type of stress and 9% femalesshowed high type of stress due to teaching and learning-related stressors (TLRS). 66% of males and 78% of females suffered from moderate to high type of stress. Table: 4 Distribution between Social related stressors (SRS) and Gender Table 4 displays more moderate type of stress due to social related stressors (SRS) in final year MBBS students in both genders. 28% females and 26% males showed moderate type of stress. 20% malesshowed mild type of stress and 8% femalesshowed high type of stress due to social related stressors (SRS). 60% of males and 80% of females showed moderate to high type of stress. Table: 5Association between Drive and desire related stressors (DRS) and Gender Value of χ ² =3.648, d.f.=3, significant, p By applying g Chi-square test there is a significant association between Drive and desire related stressors (DRS) and sex (p Table 5 shows more subjects showing mild type of stress due to drive and desire related stressors (DRS) in final year MBBS students in both genders. 31 % males and 24% femalesshowed moderate type of stress. 19% femalesshowed mild type of stress, 5% femalesshowed high type of stress and 2% femalesshowedsevere type of stress due to drive and desire related stressors (DRS). 38% of males and 52% of females showed moderate to severe type of stress. Table: 6Association between Group activities related stressors (GARS) and Gender Table 6 showed more moderate type of stress due to group activities related stressors (GARS) in final year MBBS students in both gender. 22 % males and 23% femalesshowed moderate type of stress. 21% malesshowed mild type of stress, 8% femalesshowed high type of stress and 1% malesfemalesshowedSevere type of stress due to group activities related stressors (GARS). Table 7 Stressors according to rank of mean degree of stress perceived by medical students. Test and examinations was the only item that caused moderate to high stress among students. All other items fell under the category of mild to moderate stress except working with computers and talking to patients about personal problems. Table 7. Stressors according to rank of mean degree of stress perceived by medical students (by MSSQ) Degree of stress classification: 0 1.00 is ‘causing nil to mild stress’, 1.01 – 2.00 is ‘causing mild to moderate stress’, 2.01 – 3.00 is ‘causing moderate to high stress’ and 3.01 – 4.00 is ‘causing high to severe stress’ Discussion MSSQ having a high score in a particular stressor group generally indicates that the subjects perceive events, conditions or situations from that particular group as causing the subjects stress. The scores, however, do require frank and honest response in order for it to be of any use. The scores are also affected by factors which can falsely increase or lower the scores, but generally the validity and reliability studies have indicated that the scores from the questionnaire are highly trustworthy.8 Personal and environmental events that cause stress are known as stressors9,10. Stressors of medical students are grouped into six categories. Academic related stressors refer to any event related to the academics of the students.Interpersonal and intrapersonal related stressors refer to any form of relationships between and within individuals that cause stress. Teaching and learning related stressors refer to any events related to teaching or learning that causes stress. Social related stressors refer to any form of community and societal relationships that cause stress. Drive and desire related stressors refer to any form of internal or external forces that influence one’s attitude, emotion, thought and behavior which subsequently cause stress.Group activities related stressors refer to any group events and interactions that cause stress13. In present study moderate type of stress caused due all the 6 stressors was commonly seen in both genders of final year MBBS students. Statistically significant difference was seen in males and females with respect to academic related, teaching related and drive and desire related stressors. This difference was also noted in a study by Waghachavare et.al.14 Our study showed 58% of males and 64% of females perceiving moderate to high type of stress. This was high as compared to studies conducted in Malaysia which were 29.1 % to 41.9% in government institutes2,5,6 and 46.2% in a private school6, as measured by GHQ-12.In a study on medical student conducted in GS medical college, it was observed that 73% of students perceived stress15. Zung’sself rating scale for depression was used for the study. In the study by Waghachavareet.al.14,which used DASS-21 and GAD scales, stress was perceived by 34 % of medical students. There was a significant difference between males and females perceiving stress. The academic related stressor had 63% of population in the moderate type of stress, while it became 88% when moderate to severe type of stress added together. Academic related stressor was followed by intra and interpersonal related, teaching and learning related, social related, group related and drive and desire related stressors. The academic factor was higher stressor as compared to physical, emotional and social factors in the study conducted in GS medical college. Studies have revealed that the stressors affecting medical students’ well-being seem to be related to the medical training, especially academic matters3, 6, 14-19. On ranking the items depending upon the mean level of stress that the students perceived, it was found that the stress related to the academics was highest (Table 7). This finding supports the findings of the study done by Yusoff et al.2 To conclude, the study showed high prevalence of stress among students with respect to different stressors. Academic stressors have significant association with stress among students. Females show more stress as compared to males. Strategies are required to decrease the burden of academic stress in the students. Acknowledgement: Final MBBS students (Batch 2011 and 2012) and Mr. Hemant Pawar (Statistician), Department of Pharmacology Research cell, Rural Medical College (PIMS- DU), Loni. References Rosenham D L, Seligman M E. Abnormal psychology. 2nd ed. New York: Norton; 1989. Muhamad SBY, Ahmad FAR, Yaacob MJ. Prevalence and sources of stress among medical students in UniversitiSains Malaysia [Thesis]. Medical Education: UniversitiSains Malaysia (USM), Mei; 2009. Muhamad SBY, Ahmad FAR, Yaacob MJ. The development and validity of the Medical Student Stressor Questionnaire (MSSQ). ASEAN Journal of Psychiatry. 2010; 11 (1). Zaid ZA, Chan SC, Ho, JJ.). Emotional disorders among medical students in a Malaysian private medical school. Singapore Med J. 2007;48(10), 895-899. Sherina MS, Lekhraj R, Nadarajan K. Prevalence of emotional disorder among medical students in a Malaysian university. Asia Pacific Family Medicine. 2003; 2, 213-217. Saipanish, R. Stress among medical students in a Thai medical school. Med Teach. 2003; 25(5); 502-506. Miller, PM, Surtees, PG. (1991). Psychological symptoms and their course in first-year medical students as assessed by the Interval General Health Questionnaire (I-GHQ). Br J Psychiatry.1991; 159, 199-207. Yussof M, Baba A. Prevalence and associated factors of stress, anxiety and depression among prospective medical students. Asian Journal of Psychiatry.2013;59 (2),128–133. Lazarus RS. Theory-Based Stress Measurement. Psychology Inquiry. 1990; 1 (1), 3-13. Lazarus RS, Folkman S. Stress, appraisal, and coping. New York: Springer; 1984. O’Rourke M, Hammond S. The Medical Student Stress Proà ¯Ã‚ ¬Ã‚ le: a tool for stress audit in medical training. Medical Education. 2010; 27 (44): 1027–1037. Dahlin M, Nilsson C, Stotzer E, Runeson B. Mental distress, alcohol use and help-seeking among medical and business students: A cross-sectional comparative study. BMC Med Educ. 2011;11:92. Muhamad SBY, Ahmad FAR. The Medical Student Stressor Questionnaire (MSSQ) Manual . 1st edi. Malaysia: KKMED Publications; 2010. Waghachavare VB, Dhumale GB, Kadam YR, Gore AD. A Study of Stress among Students of Professional Colleges from an Urban area in India. Sultan Qaboos University Med J.2013;13(3):429-436. Supe A N. A study of stress in medical students at Seth G.S. Medical College. J Postgrad Med.1998; 44:1-6 Aktekin M, Karaman T, Senol YY, Erdem S, Erengin H, Akaydin M. Anxiety, depression and stressful life events among medical students: a prospective study in Antalya,Turkey. Medical Education. 2001; 35(1): 12-17. Guthrie EA., Black D, Shaw CM, Hamilton J, Creed FH, Tomenson B. Embarking upon a medical career: psychological morbidity in first year medical students. Med Educ. 1995; 29(5): 337-341. Kaufman DM, Day V, Mensink D. Stressors in 1st-year medical school: comparison of a conventional and problem-based curriculum. Teaching and Learning in Medicine. 1996; 8(4), 188-194. Kaufman DM, Day V, Mensink D. Stressors in Medical School: Relation to curriculum format and year of study. Teaching and Learning in Medicine. 1998; 10(3), 188-194.

The Ideas of Karl Marx and The Communist Manifesto Essay -- Karl Marx

The Ideas of Karl Marx and The Communist Manifesto It has been shown by many historians, scientists, and psychologists that people are affected by the world around them. This is exactly what caused Karl Marx to write his Communist Manifesto. The living conditions of the working class-his proletariat, as well as that of the bourgeoisie (the upper class) must have had a profound effect on his views and ideals. In France the living conditions spawned from the actions of the current economy and ruling body. Some of these conditions included poor waste management and the spreading of diseases.[1] Enlightenment ideas developing in France brought him to the theory of socialism, a radical change to self-rule. While maybe not as influential as his Communist Manifesto, Enlightenment ideas also begged Marx to answer questions about what it means to be human. He came up with an answer to go with these questions and he put those answers in his revolutionary Communist Manifesto. Marx’s conceptions of what it means to be h uman were in direct correlation to the world in which he was living in. The proletariat, bourgeoisie, economy, ruling body, and Enlightenment all affected the views he had on what it meant to be human. A small historical background on Marx is beneficial to understanding the views he holds. Marx was born in 1818 during the destabilizing effects of Industrial Revolution and by the ideological and political forces unleashed by the Enlightenment and the French Revolution. His commitment to radical social change and atheism were still unpopular to the authorities of his home, Trier, Prussia. Marx then moved to France, where he married his childhood friend, Jenny von Westphalen, daughter to ... ...Charles H. Kerr Publishing Company, 1989. [1] Friedrich Engels, The Condition of the Working-Class in England in 1844. (London: Swan Sonnenschein & Co., 1892), 45. [2] Lawrence J. Flockerzie and others. Sources from the Humanities: History & Religious Studies. 1st ed. Dayton: University of Dayton, 1999. [3] Dennis Sherman, Joyce Salisbury. The West in the World. (Boston: McGraw Hill), 2: 616. [4] Karl Marx, The Manifesto of the Communist Party. Translated by Samuel Moore. (Chicago: Charles H. Kerr Publishing Company, 1989), 16. [5] Karl Marx, The Manifesto of the Communist Party. Translated by Samuel Moore. (Chicago: Charles H. Kerr Publishing Company, 1989), 13. [6] Karl Marx, The Manifesto of the Communist Party. Translated by Samuel Moore. (Chicago: Charles H. Kerr Publishing Company, 1989), 35.

Essay --

There are many drug cartels in the country of Mexico, but one of the most powerful drug trafficking organization in the world being the Sinaloa Cartel. A drug trafficking, money laundering, and organized crime group that still remains the strongest in the country and has the largest presence nationwide. It was founded in 1989 in the city of Culiacan, Sinaloa. The youngest city just up the northwest of Mexico. Not only is it known as the Sinaloa Cartel, it was also known as La Alianza de Sangre, meaning Blood Alliance. Hector Palma, a drug lord that was in charge of the cartel was arrested in the year of 1995 and passed it on to one of his well known business partner, Joaquin â€Å"El Chapo† Guzman. In that time period, he took leadership and is now currently running it. He is considered to be the second generation of drug smugglers along with many other individuals such as Rafael Quintero, Ernesto Carrillo, and Miguel Gallardo. These second generations were brought to the cartel through connections from family relations, especially Joaquin â€Å"El Chapo† Guzman. The first generation dates b...

Illusion of Reality in John Barth’s Lost in the Funhouse Essay

â€Å"Lost in the Funhouse† explores the many layers of the theme â€Å"illusion of reality.† This concept is first introduced in the second paragraph as the explanation of initials or blanks replacing proper names in fiction-writing. The â€Å"attempt† at disguising a place name by shortening it, is really a tool used by authors to make a place seem real, in need of disguising. John Barth explains that this tactic is merely an â€Å"illusion of reality.† In the following pages of this story, the theme â€Å"illusion of reality† is present in the funhouse and self-perception during adolescence. The illusion of reality is a concept manifested in a funhouse. The funhouse itself is an illusion, with its rooms of mirrors that distort reality, moving floors and walls that disorient you, and its mazelike qualities that take you away from the realities of life. A funhouse is an alternative world, one meant for lovers embarking on a new adventure together. Ambrose can see its falseness from his single perspective and is aware of its deceptive powers. He is aware of the perversion inherent in the funhouse, the sleazy goals of sexual gratification disguised as child-like pleasures. To be lost in a funhouse is symbolic of the confusing and disorienting aspects of adolescence and particularly the sexual aspects of puberty. One’s perception of the self during adolescence can also be an illusion of reality. At one point in the story, we are led to believe that Ambrose is to be forever lost in this funhouse. This is representative of Ambrose’s fear that he will die illusioned, never sure of who he really is. Being lost in a funhouse alone is very much like particularly painful stages of adolescence. It is a place of romance, but for Ambrose it is a scary and confusing place, where he is still too young to be a part of the romance, but old enough to recognize and have that desire. These feelings are not only contained to adolescence, the sensation of being outside the fold and being unable to make sense of one’s emotions are present throughout life. Barth puts it best, â€Å"We will never get out of the funhouse† (9).

Report: Sustainability in Audi AG

Personal exploitation & C arers Task 7 environmental Sustain top executive in Audi AG By 1213666 To Romas Malevicius 22. 11. 2012 Table of confine List of Figures Summary Introduction 1 Audi AG Sustainability Procedures 1. 1 Technologies 1. 2 macerate & peeing charge 2. Sustainability as a split up of Audis CSR 2. 1 Audi milieual tush 2. 2 Environmental obligation for Bavaria & EMAS 2. 4 Recognition 3. Criticism 3. 1 General criticism towards the move persistence 3. 2 kilobytewashing Conclusions Bibliography List of figures * Figure 1. 3 p. 7 From http//wip. audi. no/photoalbum/view/? ize=org&id=15902& lineament=1 (Accessed 21. 11. 2012) Summary This report covers Audi AGs current operational and strategic procedures for environmental sustainability. It looks at sustainability as part of the fraternitys Corporate companionable business and views critical analysis of the automobile attention to enable making balance conclusions. Introduction A report by the United Natio ns entitled Our Common prox tense (1987) defined sustainable development as development, which meets the ineluctably of the present without compromising the ability of future generations to meet their own needs. In addition to this, so called intergenerational equity has remained a theme in defining environmental sustainability. Essentially it means seeking the minimization of any adverse ( vast-term) impacts on future generations. The aim of this report is to investigate the actualizations of the same principles in the corporate actions of Audi AG. Audi AG is a motor vehicle manufacturer, which comprises of the brands Audi, Ducati and Lamborghini. It is a multinational guild (MNE) that employs some 46,000 people and has an yearly output of over 1,3 million units.Audi AG is part of Volkswagen Group, headquartered from Ingolstadt, Germany. 1. Audi AG Sustainability Procedures 1. 1 Technologies Audi admits that a car manufacturer bathroom neer claim to eat up a lordly impa ct on the environment. They are, however, investing billions of pounds in obligated technologies. These include lightweight quadruplet frames, diesel engines and Start-Stop technologies. The role of these is to reduce elicit consumption and hence cut carbonic acid gas emissions. 1. 2 Waste & water management Audis slogan Advancement by means of Technology essentially outlines the companys principle of constant innovation.The brand set excessively state that corporate activities are shaped by the desire to conduct resources and take a responsible plan of attack to the environment. They have undertaken numerous actions to award these principles. For instance, assembly line waste is separated & sorted on-site and packaging is optimised in the planning stage, which reduce transport needs good. Audi hires various sources of energy, much(prenominal) as a local waste processing mark and the Combined Heat, Cooling and Power doing facility (CHCP) in the Ingolstadt factory.Tog ether they save the company 37,000 tonnes of CO2 a year. For car takings the company collects rainwater. They also feed 96. 3 per cent of total water into a closed-loop system, so only a truly small amount of water is lost. Moreover, Audi encourages recycle vehicle parts and batteries. As a result their harvest-feastion output has substantially increased in the last both decades but overall energy use has remained virtually the same. Figure 1. 3. Figure 1. 3 illustrates the decrease in waste water volume per vehicle in Audid main returnion plants in Germany amongst the years 1990 and 1999.The total decrease is 4,5m3/vehicle in Neckarsulm and correspondingly 2,3m3/vehicle in Ingolstadt. 2. Sustainability as a part of Audis CSR 2. 1 Audi Environmental Foundation Audis ratement to the environment and society is an constituent(a) part of their Corporate Social Responsibility (CSR). The most compelling evindence is the Audi Environmental Foundation Ltd. , which takes willful act ion in environmental, sociable and economic issues by conducting and funding research projects. 2. 2 Environmental compact for Bavaria & EMASAudi was a founder member of the Environmental treaty for Bavaria, which now includes around 1,350 companies. The Pact was organise in 1995 as a voluntary agreement between the Bavarian constancy and government to do more for the environment. The Pact includes Audis European plants participating in the EC Eco-Management and Audit Scheme (EMAS). The purpose of this is to introduce an environmental management system, which helps break operational environmental protection on site. 2. 4 RecognitionBased on the above-menti aned policies it goat be stated that as a car manufacturer Audi is advanced in promoting sustainability. Audi has also received recognition for this, such as the 2012 Logistics Sustainability Prize. Audi works diligently to modify its image as a unfledged company. Audi of America President Johan de Nysschens round at the companys centesimal Anniversary celebration in 2009 (Audi MediaServices, 2009) We and our consumers (also) wish to drive at something better a more sustainable future. The company also exserted a commercial for the 2010 A-one Bowl entitled Green patrol where they track down Americans who stick to carbon-un comradely practices. This was seen as a change of trade scheme and it received mixed reviews. 3. Criticism 3. 1 General criticism towards the automobile labor The arrival of thousands of motor vehicles in outsize cities has given the pollution problem only new dimensions. Research shows that car fumes contributes half of the (atmospheric) pollutants in large cities and contributes to the glasshouse effect raising the Earths temperature.Among other manufacturers, Audi has hence carried out developments of pick power sources such as galvanic and internal combustion engines, which gives them a agonistical edge. 3. 2 Greenwashing Greenwashingis a form of propaganda in Public Relations (PR) where fleeceable marketing is misleadingly used to create an legerdemain of an organizations aims and policies being environmentally friendly. After publishing their 2010 Super Bowl commercial Green Police Audi was accused of greenwashing. Creating what is perceived as a genuinely environmentally friendly strategy in all their operative areas is one of their largest current challenges.A quote from Jamey Boiters scratch Innovatr blog (Fast follow, 2010) Audi are evolving They must commit to this evolution in everything about their brands, from product development to communications to industry involvement, to mount they are not greenwashing. One of Audis strengths is that they have been involved in responsible projects for years, dating back to as long as 1960. That being said, their most remarkable competitors such as BMW & Mercedes Benz are increasingly starting to embrace sustainable strategies, which forms a possible threat to Audi.Conclusions The automotive industry is still perceived as one of the largest agents of adverse effects to the environment. As a result of consumers becoming more advanced(a) and educated on environmental sustainability, the rivalry in the industry gets more intense. It can be recommended for Audi to shift their marketing strategy even more towards sustainability and practice product differentiation to this direction whenever possible. Audi should try chill off the greenwashing claims and coming across as a genuinely responsible corporation.Taking prefer of the decades worth of experience and data that they have gathered could do this and possibly march on them a head start from their competitors. record book count 1000 Bibliography Abuelsamid, S. 2009. Autobloggreen Audi to add solar power to Ingolstadt factory,(online) gettable at http//green. autoblog. com/2009/12/16/audi-to-add-solar-power-to-ingolstadt-headquarters-factory/ (Accessed 21. 11. 2012) Audi AG, 2012. 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