Marketing Research

Marketing Research and Promotional Message Pys/322 Amy Martin May 22, 2012 Joanna Bauer Teenagers Marketers nowadays be very interested in teens and their clouding habits. Marketers bewilder started to wage more than attention to teenagers because they ar the consumers of the in store(predicate) and set out the purchases of the household. Marketers atomic number 18 extremely interested in children as consumers because children themselves spend billions of dollars annually, influence household purchases, and be future fully grown consumers (3rd ed., pp. 259-262). Marketers ar starting line to realize that children and in particular teenagers are the future consumers and that is who they should be focalisation on quite than the adults. Today it is not uncommon to reveal a teenager walking around with a trust card or a wallet full of property. Parents are becoming more prone to just giving their teens money and letting them go shopping by themselves instea d of joining them. The needs of a teenager are very incompatible from the needs of an adult so there for the marketers need to recognize the needs of teens in order to lot to them. A lifetime customer whitethorn be worth $100,000 to a retailer. Hence, the publicize industry aggressively pursues efforts to understand and anticipate the needs and desires of modern consumers (McNeal, J.U. and Yeh, C.H.

) The needs and desires of a teen are very polar than the needs and desires of adults and the marketers that stand understand that are the ones that are outlet to be the some successful. Perception plays a big agency when it comes to marketing to! teenagers. Teenagers are strong believers in perception is truthfulness so and then marketers need to make sure that what they are trying to sell that the teenager will discriminate it as something that they must have. If a marketer can get a teenager to perceive that they cant live without their point of intersection then the teenager is not only going to misdirect their overlap once but they will continue to buy the marketers yield because of the...If you want to get a full essay, order it on our website: BestEssayCheap.com

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