Marketing

------------------------------------------------- Chapter 1 merchandise is an fundamental lawal function and a flock of processes for creating, communicating, and delivering comfort to customers and for managing customer relationships in ship canal that benefit the organization and its stakeholders. Marketing management is the art and science of choosing target markets and getting, keeping, and exploitation customers through creating, delivering, and communicating superior customer lever. Marketing anxiety Tasks * mature market strategies and plans * Capture marketing insights * Connect with customers * arm gruelling brands * Shape market offerings * Deliver value * overstep value * Create semipermanent growth ------------------------------------------------- Chapter 2 What is the edict Chain? The value chain is a scape for identifying ways to create more customer value because either besotted is a synthesis of pr imary and book activities performed to design, produce, market, deliver, and support its product. supply competenties vanguard een onderneming Een kern competentie (= belangrijkste vaardigheid) is datgene waarin het bedrijf erg goed is: Het is de essentie van hun bestaan (pp.

45) maximize Core Competencies * (Re)define the business concept * (Re)shaping the business scope * (Re)positioning the participations brand identity Holistic marketing sees itself as integrating the value exploration, value creation, and value delivery activities with the mapping of building long-term, inverse ly satisfying relationships and co-prosperit! y among key stakeholders. Na de keuze uit één van de generic strategies moet de marketing afdeling gaan plannen Drie prepsniveaus: * Strategische planning * Functionele planning * Operationele planning = (tactical planning) Strategische planning Topmanagement beslist over hoe de middelen en meat competences van de onderneming worden ingezet om marktkansen te creëren en...If you want to get a spacious essay, order it on our website: BestEssayCheap.com

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