Ford's Drive One Campaign: PR tactics and strategies

On June 16, 1903, Henry crossway established the pass over rebuff Company in Dearborn, Michigan (Wikipedia). crossover made floor and revolutionized the manufacturing industry by introducing engineered manufacturing sequences by mobile assembly lines, which was afterwards dubbed get acrossism (Wikipedia). The go with grew to mass produce an array of products including cars, trucks, SUVs, and tractors. It seemed that Ford had curdled its reputation and place as a leading, car manufacturer. However, in this fast-paced, innovative world, no party is safe from competition. In 2007, Ford became the third-ranked automaker in U.S. sales, falling from the second-place automaker ranking for the counterbalance time in 56 classs (Wikipedia). Ironically, one year later, Ford is reaching out to their consumers, employees, dealers, and retirees with their fetch ace campaign. The Drive One campaign is seeking to educate their audience, lurch their stance and upgrade behavi or. These objectives can be exhibited in the KAB Model: acquaintance, stance and behavior. Ford has aimed to educate their audience on their growing engineering science and commitment to the environment and safety.

They would like the attitudes of their consumers to reflect their new friendship of the company and for them to believe that Ford is a responsible, reputable company that manufactures safe products for their consumers and the environment. As a result, Ford hopes for a win over in their behavior: to buy Ford products. The company ensue be running one 60-second and five 30-second ads on American Id ol, Oprahs Big Give, and Extreme Makeover: H! ome Edition, starting this workweek and will run throughout the summer (Greenberg). I adjudge that Fords target audience for this campaign is women. These ar three of the most popular television shows for female audiences honorable now. Furthermore, one of the primary objectives is to emphasize safety. Females are more in all likelihood to consider safety for their families over appearance. This...If you want to get a full essay, order it on our website: BestEssayCheap.com

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